Vol. I · No. 04  · Summer 2026Know your skin, and where to take it.
The Dossier

ENRICH Clinic (Dr Michael Rich)

South Yarra · Melbourne

Register verifiedDermatologist led20+ yearsResearch pedigree
The read

Reported as the first laser centre in Melbourne when it opened, Dr Michael Rich's South Yarra practice claims the largest collection of lasers in Victoria, over 20 in total, built around Lumenis UltraPulse CO2 and Fraxel Dual. Rich's 30-plus years and acne-scarring expertise are considerable, though a 3.9 Google rating trails the technology story somewhat.

The score, examined
40

Reputation

Rating quality11.2 / 25
Volume confidence7.5 / 15
30

Technology

Fleet breadth3 / 12
Flagship platforms2.5 / 10
Family coverage5 / 8
30

Experience

Longevity15 / 15
Verified leadership10 / 10
Bench depth1.2 / 5

Reputation carries 40 points, technology 30 and experience 30, every one read off a public source. The full methodology lives on the clinic finder.

The bench

Dr Michael Rich, MBBS, FACD, specialist dermatologist, practising over 30 years, founder of ENRICH; expert in acne scarring

  • Dr Michael RichAHPRA registration MED0001017669 and Fellow of the Australasian College of DermatologistsRegistration number and fellowship stated on official clinic biographyVerified via enrichclinic.com.au →
The fleet

Erbium laser

Non-ablative fractional

Facials & mechanical

Other platforms

over 20 lasers in total
What it is strong at
Wound healing & scarsStrong73.3
Maintenance & glowStrong73.3
Wrinkles & resurfacingStrong73.3
The reception
3.9blended rating

One platform was counted for the blend.

Where it sits
NESWMelbourne

3.7 km from the centre of Melbourne, bearing south-east. See it on the clinic finder →

Reported as the first laser centre in Melbourne when it opened and holder of the largest collection of lasers in Victoria; Dr Rich among the first Melbourne dermatologists to use the portrait plasma laser

Sources
  1. drmichaelrich.com/about
  2. enrichclinic.com.au/about-us
  3. enrichclinic.com.au/skin-resurfacing-melbourne
  4. timeout.com/melbourne/health-and-beauty/enrich-dermatology-cosmetic-s…
  5. google.com/maps/search/ENRICH+Clinic+South+Yarra+Howitt+St